What is it? It's a virtual warehouse that's filled with everything you need to make the most of the good times spent with friends. In order to get your hands on this Good Stuff, you need to collect PINs from specially marked cases of Blue and redeem them for points on the Good Stuff Rewards site.

The rewards themselves are based on some of your favorite activities: sports, grilling and getting together with the guys. The scale of rewards goes from small items like bottleopeners, koozies and ballcaps to premium items such as coolers, BBQs and bubble hockey tables.

In addition, we offer seasonal rewards for different times of the year. These include promotions for Summer Grilling, Real Hockey and Tailgating. You will always be able to redeem points for something you truly enjoy.

The Beer

Labatt Blue is a clean, refreshing pilsner with a distinctive hoppy aroma, a delicate character, and a slightly sweet aftertaste.

The pilsner-style lager comes from the Czech Republic, where it was first brewed in 1842. Today pilsner has grown beyond Europe and North America to become the world's most popular kind of beer, brewed from Brazil to Beijing.

The light body and fresh taste of a pilsner make it a versatile partner for many different foods. Steve enjoys Blue with classic bar fare like burgers and pizza, but it also makes a refreshing match with spicier fare like hot wings or Mexican food.

Blue by the numbers:

  • Calories: 135
  • Carbs: 9.9 grams
  • ABV: 5%

Canada's best beer

1998: Silver medal in the International Lager category at the Brewing Industry International Awards. 2003: Gold medal, Monde Selection (an award that's based on quality).

Labatt History

In Canada, the Labatt brewery is as legendary as the beer it makes. Founded in 1847 by John Kinder Labatt, it has survived prohibition, a kidnapping, and over 160 years' worth of incredible events.

1847

John Labatt opens his first brewery in London, Ontario. That same year, a little more than a decade after arriving in Canada, John Kinder Labatt reveals his life-long calling in a letter to his wife:"I have been considering this brewing affair for some time and think it would suit me better than anything else..."

1866

After an apprenticeship at a Wheeling, West Virginia brewery, John Labatt Jr. returns to Canada and takes over the family business.

1878

Labatt's India Pale Ale wins a gold medal at the International Exposition in Paris, France. It's the first of many Labatt beers to gain international recognition.

1899

Demand for Labatt products increases to such an extent that another sales office and warehouse has to be opened in Toronto.

1915-27

Labatt survives prohibition by producing full-strength beer for export south of the border, and by introducing two "temperance ales" (brews with less than two per cent alcohol) for sale in Ontario. When prohibition is repealed in 1927, Labatt enjoys a strengthened industry position.

1934

John S. Labatt is kidnapped by gangsters in Lambton County. Three days later, he is released unharmed at Toronto's Royal York Hotel.

1950

Labatt introduces its 50th Anniversary Ale,commemorating a half-century of business under the leadership of John S. and Hugh Labatt. This first "light" ale, affectionately called "Annie" and later "50," quickly gains a dedicated following and eventually becomes Canada's best-selling brand.

1951

Labatt launches its Pilsner Lager, setting the trend for lager beers in Canada. When it's introduced in Manitoba, the beer is nicknamed "Blue" for the colour of its label and the company's support of Winnipeg's Canadian Football League (CFL) franchise, the Blue Bombers. The nickname sticks and in 1979, Blue claims top spot in the Canadian beer market – a position it holds to this day.

1958

Labatt Blue places first at the World Beer Competition.

1979

Labatt Blue becomes the best selling Canadian beer in the world.

1984

Labatt introduces the first twist-off cap on a refillable bottle.

1997

Labatt celebrates its 150th birthday.